Key Trends That Independent Filmmakers Must Follow In today’s dynamic entertainment environment, hundreds of movies release each year in Bollywood and find it difficult to stay afloat amidst the tough competition. The marketers behind these projects are forced to search for innovative ways to draw their audience towards the theaters. With a change in growing trends, the marketing approach in Bollywood is changing too. New media is the latest platform to market movies. Movie websites, Social Networking Sites, blogs, mobile phones and games are the recent new media tools being used for revenue generation. Social Media: Nowadays social media is playing a crucial role for marketing and advertising purpose. Not only bollywood/ hollywood films and events are showcased on such platform, but also controversial videos/ images are also attracting a lot of audience. According to a market analysis, on-line and mobile distribution of movies is expected to be the fastest growing sector ...